Preparing marketing strategies and plans
1- Preparing the marketing strategy
The marketing strategy and plan is to choose the most appropriate marketing segment of potential customers to target, by analyzing, studying and understanding the market and the needs of the different segments of potential customers through marketing research designed specifically for that. This market research aims to answer the following questions:
1: What is the type of target customers?
2: How can we best reach them and serve them?
Our team of experts helps you in the process of evaluating the company’s situation and its current marketing mix, in addition to understanding the mechanisms of the target market and the trends and behaviors of segments of potential customers in preparation for choosing the most appropriate marketing strategy and mental image to serve the optimal segment of potential customers.
2. Integrated programs for the marketing plan
The marketing plan aims to reach the targeted segments of potential customers using a set of interconnected tools to communicate and deliver added value to customers. These tools reflect the marketing strategy and marketing mix of the brand:
Our team of experts helps you evaluate the brand’s current marketing mix and develop the optimal marketing plan and image to serve the prospective customer segment.
3. Follow up on the implementation of the objectives of the strategy and marketing plan (evaluation and direction)
The traditional method of formulating strategies and preparing and arranging an integrated marketing plan is still useful, but as an investor and business owner, you must benefit from mechanisms and methods for monitoring the extent to which the strategy and marketing plan achieve its marketing and sales objectives through a marketing consultant who will save you time, effort, and money, as well as help you follow up constructively to achieve your company’s goals.
Our team of experts helps you ensure that we follow up on the extent to which the established and followed marketing strategy and plan achieves its marketing or sales targets, through a set of reports, studies and periodic meetings with the aim of improving performance and ensuring that we are on the right track: For more on marketing feasibility studies.
