Market Research

Marketing market research services

Study market opportunities and innovations

Marketing consulting services

Measuring customer satisfaction (mental image)

Preparing marketing feasibility studies

Competitor analysis

Types of market research?

Different types of market research are as follows:

Polls

Conducting surveys is the most common method of market research. Surveys can be administered in different ways, such as online surveys, telephone interviews, face-to-face interviews, or postal questionnaires. Surveys collect quantitative and qualitative data from a large sample of respondents, providing insights into customer preferences and other opinions.

Focus groups

Focus groups involve bringing together a small group of individuals to discuss specific topics related to products, services, or markets. Participants share their opinions, observations and perceptions, providing valuable qualitative insights for market research.

Notes

Observational research involves observing customers or target audiences in real-world settings to understand their behaviors, interactions, and decision-making processes.

Online market research

With people spending more time online, online market research refers to the process of conducting market research practices using Internet-based tools. With the widespread availability of the Internet, online research has become a popular and effective way to collect data, reach large audiences, and gain insights into consumer behavior and market trends.

Search by phone

Telephone research is a method of market research that involves opinion polls and information gathering over a call. It is a form of primary research that allows researchers to directly interact with respondents and collect information about their opinions.

Competitor analysis

Competitive intelligence research focuses on gathering information about competitors' strategies, products, prices, and market positions. It helps companies stay on top of industry trends and competitive landscape

The steps for conducting market research are as follows:

1. Know your research objectives:

Clearly define the purpose and objectives of your market research, and identify the specific questions you want answered and the data you need to collect to make decisions.

2. Define the search model

Choose the specific method based on the goals and available resources. Decide whether you will conduct primary research or rely on secondary research.

3. Determine the target audience

Determine the target audience or market segment you want to research. This could be loyal customers, potential customers, or a specific demographic relevant to your research objectives.

4. Create or click on search tools:

For primary research, develop a survey questionnaire, interview guide, or discussion topics. Make sure your questions are organized and relevant.

5. Data collection:

When conducting your initial research, begin collecting data using your chosen research methods. If you use surveys, distribute them via different channels such as email, social media, or websites.

6. Data analysis:

After collecting data, clearly organize and analyze using statistical software or qualitative analysis techniques to process and interpret the data, depending on the research method used.

7. Conclusions and insights:

Analyze data to draw conclusions and identify key insights relevant to your research objectives. Look for patterns, trends, and correlations in the data.